Hi, I’m Deena.

I help restaurants create data-driven marketing and digital strategies to increase customer engagement and improve financial performance.

My Approach

Strategic Insight & Execution

At Maverick Marketing Solutions, LLC, we specialize in transforming restaurants through a dual focus on strategic insight and execution.

My approach ensures that every decision is informed by data and aligned with your business goals.

Unlock Your Restaurant's Potential

Data-Driven Insights: Leverage advanced analytics to make informed marketing decisions and optimize campaigns.

Enhanced Digital Presence: Transform your digital platforms to improve customer interaction and operational efficiency.

Strategic Growth: Develop and implement innovative strategies to stay competitive and drive profitable growth.

  • 20+ Years Advising Top Restaurants

    QSR, Fast Casual, and Casual Dining

  • 15 Years Digital Marketing Expertise

    Social, Digital Ordering, SEO, and Loyalty

  • Double Digit Sales Increases

    Through data-driven marketing strategies

What People Are Saying

  • Deena was instrumental in launching the first version of our technology to a multi-billion dollar brand that grew to one of our largest customers. Through sheer tenacity and a relentless work ethic, Mobivity’s value grew tremendously thanks to Deena’s leadership on a number of key initiatives. The challenges and pressure of bringing entirely new solutions and business models to market isn’t for the faint of heart, but Deena’s strong character and deep experience greatly enhance the probability for success. Deena’s a true “pro” who’s earned my highest recommendation.

    Dennis Becker

    Founder, Mobivity, Inc

  • If there is ever been anyone cut out to be a senior leader of people and business, it’s Deena Mckinley. Having worked with her while I was CMO at Papa John’s, she was my right hand partner in key strategic moves like the NFL, Papa Rewards Loyalty program, premium pricing strategy, and importantly helping maintain our quality positioning. As President of Zimmerman Advertising, Deena was my SVP Retail and proved that she has a unique ability to match broad strategy all the way through activation. Deena’s got the “it” factor, and that is awfully difficult to find.

    Andrew Varga

    Founder, AV Train, LLC

  • Deena understands what needs to be done to transform and innovate a decades old business but is also extremely logical and rational about how to get there, how long it will take, and what the team will need to be successful. She's data-driven, but understands not everyone is, so she's become a highly effective storyteller, leveraging empirical evidence to drive a narrative that audiences of all backgrounds and disciplines can easily understand. She treats her peers, her direct reports, her agency partners, everyone with respect and courtesy. Deena is a powerhouse not to be underestimated.

    Gillian Lynch

    Account Director, Malka

  • Deena was a game-changer for our brands. Her knowledge, strategic vision and data-driven marketing tactics not only revitalized our brand but also helped grow our database by 20%, increasing frequency and guest engagement. She knows how to move the needle and get a team motivated and excited while doing it. If you're looking for a data-driven leader who can drive growth and elevate your digital presence, look no further.

    Jill Grogan

    VP Marketing, Papa Gino’s Pizzeria and D’Angelo Grilled Sandwiches

  • Deena was exceptional at strategy, execution and accountability. I was a demanding client and she never let me down ever. She was responsible for the south florida co-op and later the national account for Papa John's pizza. We had positive sales and guest counts every single year that Deena was involved in our business. She is an excellent leader who listens well and coaches others well.

    Rene Prats

    Founder/CEO, Prats Enterprises, Inc.

  • I worked closely with Deena over a ten year period when she was in charge of the Papa John's account. Deena delivered on-target strategic guidance, real world marketing insights, integrated media solutions and has complete knowledge of media and production from concept through post production. She works in a collaborative manner, and her work ethic is second to none.

    Kevin Matthews

    Former Sr. Director of Consumer Connections, Papa John’s Int’l

Get in Touch!

Schedule a free 1:1 introductory session with me to discuss your restaurant growth needs.

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